Nithya A. Ruff grew up in India playing with bangles, beads and colors even before she played with dolls. Going to the family jeweler with her mother, she was fascinated with the sheer beauty of Indian Jewelry and the skill of the goldsmiths and craftsmen in India.

What started as a fascination with all things beautiful, turned into a hobby and now a passion for Nithya. She hunts out beautiful beads, pearls, silver and gold vermeil beads and accessories and hand-crafts necklaces, earrings and bracelets for the Global Woman. Her style is characterized by colors, textures and jewelry that are easy to wear and is unique.

Nithya also takes on custom projects based on interviewing her customer deeply and crafting something that reflects the customer’s personal brand.